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Think Local

August 8, 2023

Rana Foroohar’s latest book, Homecoming, has inspired my thinking about the work I do at Prosono, and about my hometown. Foroohar is an associate..

For Goodness Sake

March 27, 2023

Maybe you’re a company that wants to “do good,” but “good” never seems good enough. So you don’t talk about what you do for fear your efforts will be..


March 23, 2022

We are familiar with movie moments and locker room scenes when the coach gives an impassioned speech to rouse the players to victory. Ted Lasso has..

Agile Strategic Planning - a Learn by Doing Approach

August 27, 2020

A lesser known fact about Prosono, is that many of our practitioners come from the education sector. In the world of education, the idea of learning..

How “Learn by Doing” Results in a Validated Strategy

August 27, 2020

Prosono’s Agile Strategic Planning process involves three key phases Develop Clarity, Experiment Design, and Experiment Execution. The goal of these..

Using Inputs and Outputs to Identify Idle Assets

May 28, 2020

Prosono has worked with many clients to document their assets to identify opportunities to better leverage what a business has, to contribute to..

Lean into our Mission

May 15, 2020

There is a normality to my days that is comforting, despite the reality of the global pandemic around me. I am aware that this normalcy - during,..

Prioritizing in Tumultuous Times

March 26, 2020

How to Decide - Prosono’s Priority to Action Framework