Posts about
Purpose

Purpose, Strategy and Agility in Business: CEOs, Take Note
September 25, 2023
Hasbro sparks instant name recognition for many Americans. Whether it’s a “Stretch Armstrong” doll, a game of “Guess Who?” or a “Lincoln Logs”..

Think Local
August 8, 2023
Rana Foroohar’s latest book, Homecoming, has inspired my thinking about the work I do at Prosono, and about my hometown. Foroohar is an associate..

A Lesson in Trust
February 2, 2023
“In our business,” Dr. Patrello told us, “we like to say that ‘things move at the speed of trust’.” It was a nice turn of phrase and I could see..

Should Your Corporate Values Have a Succession Plan?
December 1, 2022
The business world, and environmental activists everywhere, took notice when Yvon Chouinard, Patagonia’s founder, announced this past September that..

Celebrating Juneteenth
June 16, 2022
Music is a unifier. For those who tend to enjoy a particular style of music or a particular song, there is an immediate camaraderie. African..

Moving From Doing Good to Making an Impact Requires Intention and a Long View
June 7, 2022
When you put together the collective pressure of perpetually saving lives, maintaining quality of life for patients, ensuring financial..

Q & A WITH ASUTRA'S STEPHANIE MORIMOTO
April 7, 2022
Prosono's Sean VanBerschot sat down with Asutra's Owner and CEO, Stephanie Morimoto, to hear more about how the women-led business is focused on..

THE PUSH AND PULL OF "INTEGRATION TENSION"
March 23, 2022
We are familiar with movie moments and locker room scenes when the coach gives an impassioned speech to rouse the players to victory. Ted Lasso has..

A Rolling Stone
February 3, 2022
As a civilization, we learn fairly early in our maturation the difference between ‘want’ and ‘need’. As children, we perhaps were told, “You get what..

Rest Well DT
December 23, 2021
In most enterprises, we measure our performances. We decide successes and losses based on a bottom line. Productivity and outcomes are based on..